Most businesses understand that one of the best ways to get your business in front of prospective clients is at an expo. It gives you an opportunity to talk to and get to know your client and what their needs are. Face to face communication is so important when trying to increase your business. Other forms of marketing and advertising – postcards, emails, print ads – are much more effective when your prospective client has met you and had a chance to discuss things one on one. Yet, what happens after your brief chat? At an expo, your potential client has hundreds of other vendors they discuss their needs with – just as they did with you. What can you do to make yourself memorable? Unique and memorable promotional giveaways are one way to accomplish that.

To set yourself apart from the crowd, you need a snappy promotional giveaway to help ensure your potential client will remember you after the expo and distinguish you from the hundreds of other vendors they spoke with. This is not an easy task. There is a great deal riding on which item you select. Most of the giveaway items that are received end up in the trash because they are either useless or the recipient already has several of them. How do you begin to understand what item will be a good selection? The first step is to consider your audience.

Think about who will be attending this type of event and it will significantly help narrow down your choices. For example, if the expo attendees are mostly men or mostly women, you can determine what items are most appealing to either gender. If the expo draws mostly women, you must think about a useful item that women would find appealing. This could be a mini nail file that is also a keychain. This is a very useful item for many women. Another item may be votive candles wrapped in cello. This is a favorite! You can print your business name and logo on a small mailing label and stick it across the face of the wrapped candle.

If your business expo draws mostly men, you need to think like a man. What types of items would he use? A few suggestions are a valet key separator, small vent stick refresher or a hacky sack ball. A theme that is always a sure bet is golf. Whether it is tees, balls, towels or gloves, there is a wide variety of golf related items that can be printed with your business name or logo that will be a useful item.

One of the most important things to consider when selecting an item is its longevity. If this item can stand the test of time and be around for a few years then you have made an excellent choice. Some suggestions are calendars and planners. Calendars can be magnetic or hanging. The size and duration of the calendar can be for 1 year or a spread of 2-3 years. The size is important too. You want to select a calendar that can be referenced easily without cluttering or taking up space. Usually a magnetic calendar that is the size of a postcard is comfortable. Create your design with relaxing soothing colors and images so it conveys a positive feeling. This giveaway can be utilized for both men and women.